Page 104 - AC/E Digital Culture Annual Report

104Neuroculture can lead to answers for a variety of questions. Here, we present a number of questions and the answers we got:Is there more activation with guided group tours or individual visits?Which of the smaller works of art activated the subjects most? The hippopotamus?The work of art that activated the subjects most, possibly because of the mix of color and level of detail.Despite being emblematic, this work of art produced an average activation. The possibility of placing it alone in the next exhibition is now being studied given that it is a benchmark piece in several museums around the world. Here, it seemed to be less relevant.Did any of the art produce negative emotions? Where...? There was no representative percent- age of them.Do the pieces that are exhibited behind glass activate less than those with no barrier distanc- ing it from the spectator?The average activation for pieces behind glass: 5.41The average activation for barrier-free pieces: 5.77Women or men? Which group responded with more intensity?As can be seen in the following chart, women showed a higher level of activation and so it can be concluded that they experienced the exhibi- tion more intensely.WHERE ART MEETS NEUROSCIENCE · XIMO LIZANATranslation of diagram: Men. WomenAs we can see, neuroculture could be a highly useful tool in decision making when it comesto evaluating the emotional components of an exhibition project. The technology is constantly evolving and we are already working on improve- ments, both in hardware and software, as wellas other aspects such as formulating relevant questions and the automation of the results with a view to generating an analytical tool that the director of culture himself can use to carry out his own studies.Smart culture. Analysis of digital trends