This retrospective exhibition takes a look at the images used in the activities designed to promote books and reading that were first carried out in Spain in the 1930s and continue to the present day.
These initiatives initially stemmed from the National Institute of Spanish Books and subsequently, following its disappearance in 1986, from the Ministry or Secretary of State for Culture. The most important were: the Madrid Book Fair, various book exhibitions, the Day of the Book, and the various reading campaigns that came under the Plan for the Promotion of Reading.
The exhibition is illustrated with the collection of posters preserved in the documentary centre of the Observatory for Books and Reading. These posters trace the development of illustration and graphic design through artists such as Anibal Tejada, López Vázquez, Cesc, Mingote, Manuel Martínez Muñiz and El Roto, the recent winner of the National Prize for Illustration who previously signed as Ops; and through the more recent posters produced as part of the Plan for the Promotion of Reading by designers like Pep Carrió, Óscar Mariné and Rafael Celda.
The exhibition is organised into 22 outdoor modules occupying approximately 70m linear metres.
These initiatives initially stemmed from the National Institute of Spanish Books and subsequently, following its disappearance in 1986, from the Ministry or Secretary of State for Culture. The most important were: the Madrid Book Fair, various book exhibitions, the Day of the Book, and the various reading campaigns that came under the Plan for the Promotion of Reading.
The exhibition is illustrated with the collection of posters preserved in the documentary centre of the Observatory for Books and Reading. These posters trace the development of illustration and graphic design through artists such as Anibal Tejada, López Vázquez, Cesc, Mingote, Manuel Martínez Muñiz and El Roto, the recent winner of the National Prize for Illustration who previously signed as Ops; and through the more recent posters produced as part of the Plan for the Promotion of Reading by designers like Pep Carrió, Óscar Mariné and Rafael Celda.
The exhibition is organised into 22 outdoor modules occupying approximately 70m linear metres.
