Page 8 - AC/E Digital Culture Annual Report 2016

8seems just around the corner: new interactions based on data science and the use of smart devices that ‘hack’ our senses; deconstructions of artworks tailored to our tastes; and extended cultural experiences – all these things are no longer expectation and fantasy but part of a new hybrid, interactive, shared and proactive digital cultural reality.In one word, smart.The AC/E Annual Report is intended as a reference work that can be consulted bycultural managers wishing to discover the advantages that new technologies can o er the world of culture. To facilitate their access and consultation, all the annual reports are published free of charge under a Creative Commons ‘Attribution – Non Commercial – No Derivatives licence, which allows users to copy and distribute them in any medium provided thatthey give appropriate credit, do not use them for commercial purposes and do not modify them in any way.Elvira Marco, director general of AC/EIsabel Fernández Peñuelas, representative of the 2016 Advisory Committee of the AC/E Annual ReportJavier Celaya, academic director of the AC/E Annual Report and founding partner of Dosdoce.com2016 Advisory Committee of the AC/E Annual Report:Isabel Fernández Peñuelas Grace QuintanillaJosé de la Peña AznarJosé Luis de VicenteINTRODUCTIONSmart Culture: Impact of the Internet on Artistic Creation