Page 24 - AC/E Digital Culture Annual Report

24THE MUSIC MARKETGOES DIGITAL. IT’S NOT DIGITAL TRANSFORMATION BUT CULTURAL TRANSFORMATIONRoberto Carreras @RobertoCarrerasCofounder and director of Muwom, an innovative company which creates content and experiences for brands using music. He has been a lecturer at the Faculty of Economics of the Universidad Antonio de Nebrija, the Universitat Oberta de Catalunya, the Universidad de Alcalá de Henares and various business schools. He currently teaches at the Universidad Carlos III. He has beena speaker at conferences and congresses at various universities and other institutions. He also contributes to the opinion section of the economic daily El Economista. In the eld of consultancy, he has developed strategy projects in digital culture and technology for Telefónica, Iberdrola, BBVA, Inditex, El Corte Inglés and eBay, among other leading companies. He previously worked for Orange, Ya.com and several marketing, advertising and communication agencies for Spain and London.THE MUSIC MARKET GOES DIGITAL · ROBERTO CARRERASSmart culture. Analysis of digital trends