Vic’s live music fair, the Mercat de Música Viva (MMVV), is a professional meeting point that brings together all the sectors of the state music industry. The MMVV has gained a reputation as a bridge between continents that is crossed in both directions by music culture and initiatives. Based in southern Europe, MMVV establishes international professional networks and gives rise to new spaces for creation, encouraging collaboration between artists from all over the world.