The Minister of Culture and Sports presents the image of Spain Country Guest of Honor at the Frankfurt Book Fair 2022

The Minister of Culture and Sports, José Manuel Rodríguez Uribes, and the president of Acción Cultural Española, José Andrés Torres Mora, present on Tuesday, June 1 at 12 noon, the new visual and conceptual identity of Spain Country Guest of Honor in the Frankfurt Book Fair 2022.

The wining studio is Two point and this is the new image >

TwoPoints.Net specializes in the design of flexible visual identities and publications. Their work is characterized by finding a custom language for each project, a solution tailored to the needs of each of their clients. Since 2007, they are not only a design studio, but also the editors of more than 30 books on design for Spanish, German and Hong Kong publishers. Having lived, studied and worked in Frankfurt, they have a special bond with the Book Fair.

Its founders, Lupi Asensio and Martin Lorenz, have studied at different universities in Spain, Germany and the Netherlands. Martin Lorenz is the author of a doctoral thesis on Flexible Visual Systems at the University of Barcelona and is about to publish a book on the same subject. Both have lived in Barcelona for a decade, and now reside in Hamburg. The Barcelona-based designer Elio Salichs has been part of the team since 2015.

In the last ten years they have been able to work, among others, with museums such as the Picasso Museum in Barcelona (ES) or the CCCB (ES), institutions such as Helsinki Design Lab (FI), ADI-FAD (ES), Nesta (UK), Barcelona Cultura (ES), and Center for Complexity of RISD (USA), universities such as the Massachusetts Institute of Technology (USA), Harvard (USA), National University of Singapore (SG), Curtin University (AU ), Designmatters at the Art Center College of Design (USA) and Elisava (ES), publishers such as Gestalten (DE), Viction: ary (HK), Phaidon (UK) and Routledge (USA), companies such as IBM (USA), Aamodt / Plumb (USA), Dash Marshall (USA), Vodafone (DE), Volkswagen and magazines such as ESPN (USA), ICON (UK), Page (DE), Novum (DE), Metropolis Magazine (USA), Brain (JP) and Quaderns (ES).