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Neo Gods & Hyper Myths. By Ira Lombardía

Neo Gods & Hyper Myths. By Ira Lombardía

"Neo Gods & Hyper Myths" is a research-based art project by Ira Lombardia that looks to shorten the gap between Post-Modern art and theory and the practice of post-internet photography on social networks. The research juxtaposes internet memes to 1970’s Conceptual performance art that seem to anticipate the specific meme(s) in various specific ways.This practice-based research began in Madrid and New York and continued in London, when Lombardía was the recipient of the 2018 SCAN-AR#2 Summer Residency and is now display in an exhibition at SCAN ( Spanish Contemporary Art Network) in London. 

The unforeseen relations between art and internet (Jet Lag) are displayed as photographic layouts set in panels – made up of photographs that document both art and meme – thus illustrating the visual similitudes and weakening the line that separates life and art. The panels retake the metodology used by Aby Warburg , at 1927, at his most famous work, "The Bilderatlas Mnemosyne".

SCAN operates as both a digital platform and as a London project-room for the support of emerging Spanish artists. SCAN has also collaborated with galleries and curators in London, Berlin, Moscow and in Spain, from which they have developed a broad and strong network.

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