Page 115 - AC/E Digital Culture Annual Report 2016

which features new submenus on a new screen providing access to pro le and favourites, videos and images (trailers, press conferences...) and other information of interest. It is easy to browse.Like other festival apps, it allows users to tag lms as ‘favourites’. When users click on each a submenu is displayed beneath the main image with a synopsis, information on the director, technical details, screenings and promotional images. It can be synchronised with website registration data for both professionals and ordinary public.The app developed by the Nuits Sonores festival has an elegant menu in the same style and colours as the website. There are a total of 13 sections, some of which provide information about the programme, others on the curatorship of related content. Users can browse the sessions (separate from concert nights) and lter them by days, times and speci c venues, and also view an extensive list of artists in alphabetical order.When an artist is clicked on, it is possible to view more information about them includinga mini biography, the day and time they are performing, the section and the price of the show (and a button for buying a ticket through Digitick), as well as listen to some of their tracks. But, as mentioned earlier, the app is chie y notable for the curatorship of content, which is partly automated. Once again, the organisation collaborates with Deezer. The app also features a music quiz, using the Deezer service, which presents four songs by festival artists and asks the user to choose the correct artist – in other words, a simple example of gami cation designed to encourage festival fans through the app.In the Recommandations (Recommendations) section, if users decide to link their app to their Facebook account (thereby granting the app access to their data), they can generate musicrecommendations for the festival based on the tastes they indicate on the social media site, by means of a speci c programme.Finally, the app includes sections that are directly linked to real-time feed or posts on the social media the festival uses (that is, Twitter, Facebook and Instagram), which can be especially useful during the festival as they provide additional information and communication channels that users can access if necessary without having to exit the app.The app of SXSW (South by Southwest) festival, which is discussed in other sections, is designed as a tool that is more than just a constantly updated festival programme. It is perhaps one of the most complete examples examined here, though it takes up a considerable amount of memory.The app can be linked to the ticket once it has been checked at the festival and can also be synchronised with the new social network the festival launched during the past edition. The social network has already been discussed in the previous section, but the interesting point is that it is designed to be functional during the festival when synchronised with the app.When the festival begins, a ‘Join the Conversation’ option is displayed. Among other possibilities, it can notify users about people with similar interests in order to create networking dynamics. What is more, it allowsAC/E DIGITAL CULTURE ANNUAL REPORT 2016115