Page 94 - AC/E Digital Culture Annual Report

94de ned as a team that works to control the correct execution of the target function.These recent studies imply that the creative network is more or less divided into threeareas – the rst being the dorsal network of visual-spatial focus. This network relies on communication between the interparietal groove, the second area – and the frontal eye elds – the third. It is the network we use to solve the typical visual-spatial test such as the face-glass test. But we would also draw on parts of the brain that are more often associated with language, such as the Wernike or Broca areas.Identifying these networks is not only useful for choosing the points of contact for the EEG head- band that gives us the readings, it also o ers the chance of creating activation and de-activation patterns that are extremely useful when it comes to understanding the creative process.While creativity is still largely unchartered terrain, research carried out by scientists such as RexE. Jung, Brittany S. Mead, Jessica Carrasco and Ranee A. Flores at Albuquerque University in New Mexico is particularly interesting. (http:// journal.frontiersin.org/article/10.3389/ fnhum.2013.00330/full They are laying the foundations for what might provide the rst approximation for how creative cognition might map on to the human brain and though the number of variables is almost unlimited it seems the structure of the brain’s function is far more lateral than was imagined during earlier studies.The study talks about a phenomenon called ‘ ow’ that is typical of musicians’ jam sessions or of rap music where creative improvisation comes into its own, linking one concept with another, resulting in ordered and coherent sequences apparent in quasi real time and it is the most rational area of the brain that manages this purely creative ow to make it coherent.The study presents intersections of functions within the structure of the neural network, withold functions such as memory and experience meeting new stimulants, which leads to creativity of such an innovative nature that creative explosions can be visualized. The new is intrinsically linked to the past and to the logic of the experience.But the creative ow cannot exist alone. It needs the intervention of the executive attention network to order the ideas e ciently. Whichis when a new di culty presents itself – the di culty of establishing the number of cerebral areas committed to each process, enabling them to capture and isolate the relevant data and sift out ‘the noise’.Another possibility is analyzing the three main networks of creative activity that Jung’s team identi ed. These networks are:1. Executive focus: The pre-frontal cortex and the areas behind the parietal lobes.This is the area of the brain that organizes concepts and solves problems related to reasoning. It also locates each piece of data in its network to make the process e cient and the capacity for association perfect. This is the network that helps us to process information.2. Default NetworkThis is the network that is involved in the construction of mental simulations. It is to- tally dynamic and built below the layer of experience, o ering alternatives linked to our perception of those experiences. Thishttp://www.kurzweilai.net/ where-is-imagination-located-in-the-human-brainWHERE ART MEETS NEUROSCIENCE · XIMO LIZANASmart culture. Analysis of digital trends