Page 17 - AC/E Digital Culture Annual Report

For example, Polyvore makes it easy to nd and bring together fashion items into small beautiful showcases curated by individuals.Other interesting examples of services that leverage curation to help consumers nd their ideal products are:• Styloko – Aggregates products from top brands and lets you save and collect your favorite ones. Instantly nd similar items to the ones you like.• Nuji – Editors’ collections provide ideas and inspiration for what to wear on di erent occasions while hundreds of detailed categories help buyers easily nd what they want.• Chicissimo – Makes it easy for fashion buyers to showcase their favorite out ts and looks.Overall, it may be quite likely that curated collections, user recommendations and crowd- sourced curation will give a powerful boost to online shopping as product catalogs grow to huge dimensions and even search results do not provide a useful enough lter to identify relevant stu .Entertainment (music, lms, TV shows, video, etc.)No matter whether you are looking at music, lms, TV shows, radio or podcasts, the content o erings are so vast and diversi ed that the real challenge for the normal person, overwhelmed by the sheer amount of options available, is what content to pay attention to and where/how to nd it without losing a ton of time.Thus just as Apple Music, Pandora and Spotify have started to heavily invest in human curators to create great playlists and compilations that their audiences can identify with, the samehas started to take place with entertainmentproviders like Net ix, which publishes lists, categories and recommendations to facilitate content nding.No matter whether you are looking at music, lms, TV shows, radio or podcasts, the content o erings are so vast and diversi ed that the real challenge is what content to pay attention to and where to nd it without losing a ton of time.A fast growing number of tools helps anyone interested in nding video content to explore selected themes and topics across the many video outlets available online.One good example is Pluto.tv, which gathers and curates over 80 TV channels in 11 categories from news to sport, comedy and entertainment. It also o ers 50 di erent thematic channels that bring together and on-demand the best of what is available.On Youtube, it has become harder and harder to nd the many gems and quality videos available on the platform, but that’s where internal video curators and public playlists are going to make a di erence.As a consequence Youtube playlists will also gain much value, both for those who will be included in them, as well as for those who will curate them.LiteracyThe practice of content curation by individuals or by formal publishers forces those curatingto pay extra attention to the matter at hand. Speci cally, it forces them to double vet it, verify it and compare it with other sources and opinions.Content curation and its use forces those doing it to be “critical”. That is, it obliges whoever is doing it not to take any information, no matterAC/E DIGITAL CULTURE ANNUAL REPORT 201717Smart culture. Analysis of digital trends