Page 151 - AC/E Digital Culture Annual Report

accompany publications on social media such as Twitter, Telegram, Facebook, Google+ and Instagram.A recent case is the creation of the hashtag #Unite4Heritage124 for a global movement pow- ered by UNESCO with the aim of celebrating and safeguarding cultural heritage and diversity all over the world. The campaign, which was started up as a response to the unprecedented attacks on heritage that have occurred recently, is an appeal to everybody to stand up to extrem- ism and radicalisation by celebrating the places, objects and cultural traditions that make the world a rich and vibrant place.#ARAcomera125 was the hashtag used by man- agers of the Ara Pacis in Rome and by visitors and users from all over the world to share their experiences of the virtual reality application with Samsung Gear VR based on the altar and monument, which will be developed until the end of 2017.Another case worth mentioning is the hashtag #Ullastret3D,126 which is used to group together comments at various heritage sector events related to this project for the virtual recon- struction of the Iberian settlement of Ullastret (Gerona). An immersive experience using Oculus Rift or Samsung Gear VR headsets has been designed, enabling users to explore the streets of the settlement and the interior of the houses more realistically.CrowdfundingThe Web 2.0 has boosted multiway communi- cation and interaction between users via the internet. This has given rise in turn to new digital practices such as crowdfunding, which has become established as an alternative for fundraising for projects, both private and insti- tutional, in any eld, the culture sector being no exception.A prominent example in Spain is Hispania Nostra Crowdfunding,127 a platform set up by the Asociación Hispania Nostra especially for projects related to cultural heritage. Some of the projects which have used this platform to raise funds collectively are the restoration ofthe Renaissance loggia of the palace of the Ribera family (Bornos, Cádiz) and the restoration of the eighteenth-century “Henhouse” of the palace of Boadilla del Monte (Madrid), which attained their goals. The platform is open to the submission and publication of projects and also provides a tutorial showing users how to make the most of the proposals they send in.Tous M cènes!128 was the slogan of another crowdfunding campaign launched by theLouvre (Paris) to raise funds to restore and rebuild the funerary chapel of the mastaba of Akhethotep (2400 BC), which is decorated with an interesting iconography and has been partof the French museum’s collections since the twentieth century. This was the Louvre’s second initiative of this kind, as it previously succeeded in restoring the famous Greek sculpture from the Hellenistic period known as the Winged Victory of Samothrace through collective donations made through this system.2.1.4 Educational platforms for heritageWhen we speak of heritage dissemination we also mean knowledge and education – aspects in which the digital medium also plays a particularly important role and where we nd various re- sources which have hugely modi ed our way of learning. The internet provided an ideal breeding ground for distance learning platforms, which for several years have been an essential vehicle for education and knowledge institutions. Today we nd signi cant MOOCs (Massive Online Open Courses), a new type of online courses whose main characteristic compared to traditional educational platforms is that they are opento the user community and have many moreAC/E DIGITAL CULTURE ANNUAL REPORT 2017151The use of digital technologies in the conservation, analysis and dissemination of cultural heritage