Page 60 - AC/E Digital Culture Annual Report 2016

60universe of Shakespeare and The Globe, which has also spread to showing in movie theatres.• Another interesting means of dissemination and marketing is the combo packs o ering leisure and tourism activities. Barcelona’s opera house, the Gran Teatre del Liceu,83 is exploring this channel intensively through the Liceu Box, an experience packagethat can include personalised visits to the theatre, various merchandise or a stay in a hotel, as well as an opera performance.• An interesting project designed to cater to the educational aspect of the performing arts is Connect: Resound,84 led by Music Education Hubs (MEHs) and implemented in rural areas of England to boost teaching of the arts (in this case music) throughthe use of video streaming together with personalised tutorials over Skype.Act IVFrom gods... to sel e showInteraction and engagementThere is no doubt that technology is a determining factor in the recent change in citizens’ participation in and access to culture. Sectors such as music, literature, cinema and videogames are already experiencing this. And precisely the aspect where emphasis and priority can be given to the use of technology in the performing arts is in broadening user experience before, during and after a show, especially through new mobile devices, wearables and, basically, the IoT (Internet of Things), which is giving rise to new interactions and relations with audiences.The audience is growing in pace with the evolution of our hypermedia society. It is increasingly mature, better informed and keener than ever to take part and interact.• The iOrchestra85 is a good example of how to combine technology – speci cally digital and active installations – education and live music experience to bring quality orchestral shows to non-regular family audiences using well-de ned engagement strategies. Developed in southeast England – the Plymouth, Torbay and Cornwall areas – the project was implemented through travelling experiments such as the iOrchestra Tent where visitors experienced the deconstruction of classics such as Stravinsky’s Rites of Spring or Holst’s Planet Suite, and the iOrchestra Truck equipped with a MusicLab that enabled audiences to engage as much as possible with the musicians and orchestra. More information: http://www.philharmonia.co.uk/re-rite/home.Image of the experiment with the iOrchestra• The experiment with the Wallcast concerts with their huge, spectacular screenshas helped bring musicals to all kinds of audiences in unusual environments. Ledby the New World Symphony Orchestra,86 this activity has been readapted to more Mediterranean contexts, such as theOBC (Orquestra Simfònica de Barcelona i Nacional de Catalunya) and the L’OBC a la platja87 programme run by the Auditori de Barcelona.• The Yorkshire Dance agency teamedup with Breakfast Creatives and Leeds University to experiment with respond,88HOW THE PERFORMING ARTS ARE CHANGING IN THE DIGITAL AGE · PEPE ZAPATASmart Culture: Impact of the Internet on Artistic Creation