Page 149 - AC/E Digital Culture Annual Report 2016

can still be managed well ‘analogically’ andthey do not need more sophisticated toolsfor processing data or access control. For the time being, they combine very intensive social networking to disseminate their programme and keep in touch with their audience, who react very positively, with an app – which is what works best with their audience.The Nocte Graus International Performing Arts Festival also opts for a pragmatic approach tothe social media. The organisers reckon that, as a festival where attendance is completely free of charge, it can cover all its digital communicative needs with the social media (for examplewith its Facebook account which they have managed exclusively since 2009, where they share the o cial photos of past editions, supply information about their activities, etc.) and with locally distributed programmes featuring QR codes that provide broader information from its updated website.AC/E DIGITAL CULTURE ANNUAL REPORT 2016149Focus: Use of New Digital Technologies at Cultural Festivals