Page 128 - AC/E Digital Culture Annual Report 2016

128It only broadcasts papers, presentations of artistic or creative projects, roundtables and a few very speci c performances.It is no secret nowadays that live streaming is something that many Internet users have come to expect and value. If we note, for example, how many people disseminate streaming while the event is running, encouraged by the themes and guests, for example on Twitter (with and without the hashtag #transmediale36), and even the reactions they post, we can gain an idea of how it can be an excellent dissemination tool for many tasks.Without the social media it is meaningless.That is why some streaming platforms includea live chat window beside the video frame. In this case transmediale is aware that streamingis one of its strong points not only with respect to communication but also in creating value and sparking debates (or for that particular moment in the round of questions). The community manager is attentive during live streaming and can also answer users’ technical queries instantly.In other words, through this combination of live streaming and social media, people enjoying the content at home or at work can create more noise than a campaign. But the important point is that streaming can also be viewed as a way of taking ideas further.also be applied to other formats. For example, the Tomorrowworld festival (the spino of Tomorrowland in the US) streams37 the main concerts from its own website,38 as well as from the speci c app Tomorrowworld Live39 designed by LiveMedia, which supports live streaming technology (NowLive). The website version is not mobile technology-friendly (it is not responsive), and the organisers therefore recommend this app for mobile devices.Although the NowLive service makes it possible to broadcast pay-per-view videos live, the festival makes a selection of certain concerts that are free to view during a time slot (for example, in the 2015 edition it was from 7pm to 1am, US East-coast time: that is, when people are usually at home). So they do not broadcast all concerts.This means that at a festival where some concerts are held simultaneously, a selection needs to be made within this time slot, and that for some of these concerts only a fragment is o ered (in some cases the last quarter of an hour, in others half an hour...) totally free of charge, though this is no substitute for attending the festival in person.Lastly, a very interesting tool that is an exception to the rule of not using low-performingcameras is the live streaming service Periscope. Periscope is an application for mobile devices that is connected directly to Twitter (the current owner of this streaming service) and o ers two additional interesting functions, among others:a chat box (which can be blocked if wished), which is ideal for proposing questions and even chatting to other users instantly, and the fact it is linked to Twitter.This has various implications: the design of Periscope is familiar to users of the platform with the blue bird, in that users have a pro le that can also be followed in the same way by clicking on a button, and they are informed through a mobile message stating that theStreaming is therefore most commonly used to spread ideas through conferences, but it can2. NT BEFORE AND DURING THE FESTIVAL