Page 125 - AC/E Digital Culture Annual Report 2016

embedded on the website from their creators’ Vimeo accounts or from their websites; once they are embedded on the N.O.W. website, other work by the same creator is displayed beneath the selected piece.Tribeca festival has been experimenting for several years with various formats for streaming the lms entered for the festival as well as with promoting small side events. The organisers have operated and collaborated with iTunes, Amazon,28 Net ix, VUDU, Xbox (Microsoft), and Google (Google Play and YouTube), among others.For example, in the case of iTunes and Apple, they scheduled a series of talks between directors and actors during the festival in the city of New York to comment on the lms. These talks were recorded and are now available exclusively on iTunes in audio format or as podcasts.29 The festival also posts and shares trailers, public interviews with directors and other types of events on its YouTube channel, though they are only available to US residents.An important example that should not be omitted is a lm festival that takes place online only: Atlántida Film Fest. This initiative was launched in 2011 by Filmin, an online audiovisual content platform that for a few years now has been consolidating the distribution and direct exhibition of quality pay-per-view audiovisual content from Spain.30The festival programme is divided into three sections (O cial, Atlas and shorts). During approximately one month, between June and July, a host of lms are shown which explore new approaches to the audiovisual arts. In addition,it provides an opportunity to see Spanish and Latin American works that are rarely accessible on other channels. Viewing is restricted to Spain using IP-based geoblocking.Instead of being screened at various times, lms are available throughout the online festivalso that online attendees can watch them in streaming format during the festival ( lms should not be downloaded to a computer but viewed in the same way as a YouTube video).AC/E DIGITAL CULTURE ANNUAL REPORT 2016125Focus: Use of New Digital Technologies at Cultural Festivals