Page 63 - AC/E Digital Culture Annual Report

THE NETFLIX MODEL’S IMPACT ON CULTURAL CONSUMPTION ON THE SCREEN: BIG DATA, SUSCRIPTION AND THE LONG TAIL
Elena Neira · @elena_neira
Degree in Law and Audiovisual Communication. Specializes in new models of audiovisual distribution. Professor of communication studies at the UOC. She has worked as a marketing director in the
film distribution sector. She currently combines research work and teaching with consulting.
She is the author of El espectador social. Las redes sociales en la promoción cinematográfica (“The social spectator. Social networks in film promotion”) and La otra pantalla. Redes sociales, móviles
y la nueva televisión (“The other screen. Social networks, mobile phones and the new television”). She was also a collaborator on Márketing cinematográfico. Cómo promocionar una película en
el entorno digital (“Film Marketing. How to promote a film in the digital environment”).
http://www.laotrapantalla.com
AC/E DIGITAL CULTURE ANNUAL REPORT 2018
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Digital Trends in Culture