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b) It does so through the eyes of a subject matter expert, researcher or explorer who puts his name and face on itc) The curator adds and illustrates his viewpoint and perspectived) The curator discloses his bias, prejudices as well as his interests and ties (commer- cial and otherwise).e) The curator cites and systematically credits his sourcesf) The curated collection/ stream is openly / publicly sharedEditorial selection, on the other hand, can be easily recognized by:• less focus• no o cial signature / author• sources are not cited or credited• authors are often not subject matter experts• there is no critical analysis• there is no disclosure of bias, prejudice orcommercial ties.Curation and CultureCuration and culture are two sides of the same coin. They are deeply connected and rely on each other for survival. One could not exist without the other.Consider this: if one desires to get a glimpse of a culture, where does one go?To the top museums preserving and showcasing key records, paintings, writings, and other artefacts de ning that culture.From their utensils, their tools, their cutlery, clothes, ornaments, jewelry, weapons, to their writings, music and paintings, to their food, artand architecture. Physical things, but also the ideas, symbols and beliefs.“Culture is the characteristics and knowledge of a particular group of people, de ned by everything from language, religion, cuisine, social habits, music and arts.”Source: LivescienceBut today, if you think of it, museums are not anymore just those we have come to know in the physical world.The internet is now full of highly valuable repositories, libraries, catalogs and directories that organize and showcase who we are today. Without having been labelled as museums, these online collections, directories and catalogs act as true extensions of the classical museum and as live digital galleries of who we are, what we do and what we are interested in.The content that we curate, publish and share online today is a reliable mirror of our culture(s) and of who we are, what we like, think and dream of.By curating, we are now all actively (at one level or another) re-de ning constantly whowe are, what we like, want and live for, in a multitude of di erent ways. And we do so by exploring, vetting, by adding our own viewpoint and commentary and by sharing valuable resources with others on our preferred social media channels.It is our own act of ltering, of aggregation, of adding value and of sharing (curation) that allows others to discover, make sense and consider options and viewpoints that were until then, outside their awareness.Think of Pinterest, and its in nite visual collec- tions on just about any topic. Think of Dribbble or Behance. Think of Wikipedia. Think of Twitter and its ongoing stream of ltered suggestionsAC/E DIGITAL CULTURE ANNUAL REPORT 20179Smart culture. Analysis of digital trends