Page 59 - AC/E Digital Culture Annual Report

The Narrative Floor promises an immersive experience involving all the senses.The History Floor will exhibit archeological nds through modern cinematographic narrative to bring the Bible to life.https://www.museumofthebible.org/museum https://youtu.be/HNcKU6lK78UThe Impact Floor will explore the e ect the Bible has had on di erent cultures, civilizations and daily life over the centuries, including its powerful in uence on art, science and politics. This oor will be technologically advanced and interactive, inviting guests to share their own stories.The layout of the museum corresponds almost perfectly to the layers we go through when we listen to – or read – a story; we feel and grasp the plot or structure; we re ect on the message and we link it to our own experience.Bosch. A story in pictures. Prado MuseumThe Prado Museum o ers an interactive re- source to accompany its Bosch exhibition. Through so-called ‘scrollytelling’, a time line charts the painter’s life with text boxes and illustrates it with fragments of the paintings in the exhibition. It’s a wonderful play on ‘Did you know?’ that adds an interesting angle to the visit.https://www.museodelprado.es/actualidad/multimedia/ el-bosco-una-historia-en-imagenes/b40e856f-2f12-4afa-8ef2-654982db4d5bFuture tendenciesStorytelling trends in a cultural context are obviously related to technological developments, although they are also linked to experiences and the personalization of these experiences. The public will increasingly want more autonomy and power of decision over where, how and when to connect to the di erent levels of storytelling.The public will increasingly want more autonomy and power of decision over where, how and when to connect to the di erent levels of storytelling.The most important trends:• The di usion of experiences through transmedia storytelling (the use of di erent mediums) linked to the need to transcend physical locations in order to have contact with di erent cultural realities – suchas archeological sites, museums andAC/E DIGITAL CULTURE ANNUAL REPORT 201759Smart culture. Analysis of digital trends