Page 164 - AC/E Digital Culture Annual Report

164along the route and the nearby places make it possible to personalise and add to the available information on the settlement. For more de- manding visitors, the app also provides access to news, information about other places of interest and the INAH’s YouTube channel.Among other activities,182 the project involvedan application for mobile devices, which was designed by Patrimonio Inteligente,183 a Spanish company with vast experience in the cultural tourism sector. The app, which can be down- loaded free of charge, has been available since 2014 and is structured in the form of a multime- dia guide of the various places that were once part of the Cora de Tudmir. The multimedia content created for the application focused on the existing cultural heritage in the region that is linked chronologically to this period in history.El Arte del Bordado de Lorca appThe fact that apps are used as a means of dis- seminating and interpreting heritage underlines their versatility. An example is the mobile appli- cation on the art of embroidery in Lorca (Mur- cia). Also designed by Patrimonio Inteligente,184it is related to the campaign in support of the art of embroidery in Lorca’s candidature for UNES- CO’s Intangible Cultural Heritage List.The menu of this app, which has been available for downloading on mobile devices since 2015, provides information about this expression of intangible heritage through the history of the biblical Passion parades and an introduction to the confraternities and processions that gave rise to Lorca’s treasures of embroidery. Multimedia information, thematic maps and an agendawith the activities carried out during the town’s Easter Week festivities complete the content of this app devoted to an aspect of key importance to local tourism.La Alhambra, Castillo Rojo appOne of the particular features and advantages of apps for mobile guides is that they can adopt di erent discourses depending on the type of audience. The app entitled La Alhambra, Castillo Rojo,185 developed by Granavisión Grupo Turístico186 for smartphones and tablets, is a good example, as the multimedia content it o ers is designed specially to provide childrenFigure 15 - 360-degree tour of the Zona Arqueológica de Paquim app. Screenshot. Source: app Zona Arqueológica de Paquim Cora de Tudmir appThe Cora de Tudmir was an administrative division that existed for nearly three hundred years and extended across the southeast of the Iberian Peninsula to what is currently part of the autonomous communities of Castile-La Mancha, Valencia and Murcia. It originated from a terri- torial treaty of the early eighth century (the year 713) between the Visigoth noble Theodemir and the Arab conqueror Abd al-Aziz ibn Musa, which delimited the territorial boundaries of Tudmir until its disappearance.In order to mark the 1300th anniversary of the treaty, a project181 was developed to highlight the importance of the historic event. Subsidised by the Ministry of Education, Culture and Sport, it sought to enhance and disseminate the cultural assets of the places belonging to the Cora, as well as creating jobs in the region’s culture sector.2. DISSEMINATION, ENHANCEMENT AND EDUCATION