Page 148 - AC/E Digital Culture Annual Report

148The homepage is updated daily and is structured in the form of a compilation of content of special signi cance, such as artists or historical gures born that day, or commemorations of historic events.Google recently launched a version for mobile devices: an app with the same name that can be downloaded from the digital platforms. The idea is for the digital content of the app to be enjoyed on a variety of devices and shared on various social media.2.1.3 Web 2.0Whereas the Web 1.0 enabled cultural heritage to overcome physical limits and boundaries, suc- ceeding in globalising art objects, the emergence of the Web 2.0 has allowed heritage institutions to use new networking tools to reach larger audiences through a less institutional language and a more user-friendly image. In this new age, both sector professionals and users are playing a more participatory role thanks to tools like blogs, wikis, networks and social apps, folksonomy (tagging) and all the platforms for sharing multi- media content.The essence of this two-way communication role consists not only in o ering users content, but in getting them to generate, modify and share it. A contributory factor is undoubtedly the appearance of mobile devices like smartphones and tablets, which have signi cantly boosted connections and interaction within the Web.Although there are many Web 2.0 platforms on which heritage institutions have been increas- ingly active in the past decade, it is appropriate to stress those which are having the greatest impact on our society either because they have been around for the longest or because they are particularly topical.BlogsOne of these platforms is blogs, which sprang up as digital logbooks with di erent entries on various topics or specialised journals and remain highly signi cant in the eld of heritage, as evidenced by the I Encuentro de Blogueros104 held during the 2016 edition of the Bienal AR&PA.105 Examples of such blogs are Domus Pucelae,106 created by the Asociación Cultural de Valladolid, which mainly provides information on the art of Valladolid; mocadele.blogspot,107 which is notable for its content devoted tonew technologies and Leonese heritage; Iconos Medievales,108 specialising in medieval artworks all over the world; and Arte Valladolid,109 whose entries o er art-historical comments specialising in Valladolid’s rich culture and heritage.WikisWikis are an e ective tool for collaborative writing in which users are permitted to create, edit, delete or modify the content of a web page in an interactive, easy and fast manner.It should be stressed that cultural heritage has bene ted considerably from the large amount of content available on the internet through this tool. This content is not only created for readers but can also be written by them.The best known wiki to date is the encyclopae- dia Wikipedia,110 which has become established as the main reference work consulted on the internet. The endless possibilities of providing links to other information or adding multimedia content, and the fact that many of its entriesBefore going on to mention some of the Web 2.0 tools, we should stress the good use being made of them by heritage institutions and organi- sations entrusted with safeguarding cultural objects, which have focused a considerable number of studies, talks, training courses and collaborative experiences on them and are excel- ling in their good practice in this eld compared to other knowledge institutions.2. DISSEMINATION, ENHANCEMENT AND EDUCATIONThe use of digital technologies in the conservation, analysis and dissemination of cultural heritage